24
Summary
Is This Worth Doing?
Preface
Pre-Revenue Decisions
1
Is This Worth Doing?
2
Types of Uncertainty in Pre-Revenue Profit Decisions
3
Profit Before Revenue
4
What Do You Need to Know to Decide?
Learning Demand
5
What Demand Is (and Is Not)
6
Designing Experiments to Learn Demand
7
Executing Demand Experiments
8
Estimating Demand
Toolkit I: Demand
Framing a Demand Learning Problem
Designing a Demand Survey
Validating and Stress-Testing Demand Evidence
Preparing Data for Demand Estimation
Sanity-Check Your Estimated Demand Curve
From Demand to Profit
9
Cost
10
Scale and Population
11
Profit
12
Profit Reasoning
Toolkit II: Profit
Estimate Variable Cost per Unit
Estimate Fixed Costs as Commitments
Making Scale Explicit
Read a Profit Curve for Feasibility and Fragility
Use Sensitivity to Decide What to Learn Next
Competition
13
Profit under Rivalry
14
When Price Competition Eliminates Profit
15
Differentiated Bertrand Competition
16
Measuring Demand Under Rivalry
17
Competitive Profit and Structural Advantage
18
Entry and the Logic of Deterrence
Designing a Competitive Demand Survey
Competitive Dynamics
19
Competition Is Not Only Price
Competitive Dynamics
20
Game Theory
21
Simultaneous Games
22
Sequential Games
23
Strategic Commitment
Competing to Sell to Businesses
24
Summary
References
24
Summary
In summary, this book has no content whatsoever.
[1] 2
23
Strategic Commitment
References