22
Summary
Is This Worth Doing?
Preface
The Pre-Revenue Decision
1
Is This Worth Doing?
2
Types of Uncertainty in Pre-Revenue Profit Decisions
3
Profit Before Revenue
4
What Do You Need to Know to Decide?
Learning Demand
5
What Demand Is (and Is Not)
6
Designing Experiments to Learn Demand
7
Executing Demand Experiments
8
Estimating Demand
Demand Toolkits
Framing a Demand Learning Problem
Designing a Demand Survey
Validating and Stress-Testing Demand Evidence
Preparing Data for Demand Estimation
Sanity-Check Your Estimated Demand Curve
From Demand to Profit
9
Cost
10
Scale and Population
11
Profit
12
Profit Reasoning
Profit Toolkits
Estimate Variable Cost per Unit
Estimate Fixed Costs as Commitments
Making Scale Explicit
Read a Profit Curve for Feasibility and Fragility
Use Sensitivity to Decide What to Learn Next
Old Econ Competition
13
Competition
14
Undifferentiated Bertrand Competition
15
Differentiated Bertrand Competition
16
Competitive Advantage
17
Entry and Entry Barriers
Competitive Dynamics
18
Game Theory
19
Simultaneous Games
20
Sequential Games
21
Strategic Commitment
Competing to Sell to Businesses
22
Summary
References
22
Summary
In summary, this book has no content whatsoever.
[1] 2
21
Strategic Commitment
References